JARVIS: The coming of age

June 17, 2020
June 17, 2020 Wasif Ahmed

JARVIS: The coming of age

Isn’t it cool to talk to a machine just like Iron Man did with Jarvis?

Isn’t it cool to talk to a machine just like Iron Man did with Jarvis? That’s what the generation Z has grown up watching. With certain technologies coming-to-life earlier than we expected, people of all age groups have adopted the technological advancements with open arms. So is the case with voice search; it is hands-free, faster and more convenient. Voice search can be used on-the-go, even while driving which helps reduce the number of accidents that are caused every year due to texting while driving. Nearly 390,000 people are injured in accidents that occur due to texting while driving.

Becoming a part of the daily life

Be it Google Assistant, Siri, Alexa or Cortana, voice search is growing at a rapid pace. Marketers have started tailoring their digital marketing strategies to voice search. According to Google, 55% of teens and 41% adults use voice search more than once a day.

Voice search is found to be commonly used by teens and adults for:
1. calling someone
2. asking for directions
3. dictating text
4. playing a song
5. checking the time

Understanding natural language patterns

Tech giants like Google, Apple, Amazon, Microsoft, etc have invested in research to make voice search better over time. Their respective voice recognition systems are trained to understand the natural phrases, process them, interpret the meaning and context and then reply to the user in a natural flow. Google aims to make its voice recognition into a system that can help people manage their daily lives better to help them set priorities and become more productive.

Changing the dynamics of SEO

With the oncoming of a new era where conversational searches will be carried on using voice search, smart marketers will make changes to their strategies to incorporate voice search SEO to stay in business.
The long-tail keywords will hold more importance in the future than short-tail keywords since voice searches are growing faster than type searches. It certainly won’t be the death of short-tail keywords since traditional SEO will be here for a long time, but voice searches will have more importance from now.

Get future-ready

Here are some pointers that can make your businesses ready for voice search SEO:
1. Focus on long-tail keywords
2. Research keywords on conversational queries
3. With over 60% of searches from mobile devices, focus more on mobile platforms
4. Add FAQ pages that answer questions like who, what, when, where, why, and how, since that involves a conversational flow for a voice search
5. Make the content more conversational, just like this article

Voice search has changed the SEO game forever and for the better. To stay ahead of the competition, marketers will have to analyze the results of voice search SEO and make changes to drive the users to their websites. Voice search will grow YoY since this is the age of tech-savvy and talking to a machine is the new cool.

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